Digital Cinema
Digital Cinema involves a combination of three phases: digital production or post-production, digital delivery and digital projection for enhanced movie-viewing experience to audiences. Around 10 per cent of about 12,000 movie theatres have turned digital with digital projectors and servers to run digital prints.
Mobile ADS
Mobile Ads are currently text-based and appear along with search results delivered to mobile devices, and they contain either a link to a mobile website or a phone number which users can click on to generate a call. E.g. Google has started testing mobile ads for advertisers in India.
Mobile VAS
The industry (excluding SMS) is thriving on ring-tones and ringback-tones which are the primary revenue drivers. Voice-based and text-based information services are also significant. Mobile music and mobile gaming market is small but expected to grow faster than other services.
IPTV IPTV is expected to pose a significant challenge to established cable and DTH players with its ‘Triple play’ promise of high-speed Internet, TV (video-on-demand or regular broadcasts) and telephone service over a single broadband connection. |
Mobile TV Mobile TV Works by receiving a digital TV broadcast signal optimized for mobile devices in much the same way as TVs do at home. Various companies are testing Mobile TV through digital video broadcaster-handheld (DVB-H) technology for rollout of services. |
Digital Paper and Magazines
The introductions of tablets and smartphones have brought in a culture of digital paper and magazines which are in electronic format for the different platforms at the convenience of the user.
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