· Ability to reach and stay in touch with the consumer
· Providing various entertainment features from different channels like that of movies, music, TV
· To keep them informed by providing news articles and news videos on their computers and cell phones
· Media content creators could take advantage of this opportunity to make content that is specifically designed for consumption on the go
· Convergence offers unprecedented reporting and marketing opportunities
· The way that all transmission media become bit-carriers so that different 'network platforms' can carry similar kinds of services
· The tendency of the previously separate worlds of broadcasting, film, telecommunication, publishing and computing to become involved in each other's business
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